DEMEDICI CELEBRATES 40 YEARS!

May 17 2019

Elizabeth, New Jersey— This year, DeMedici Imports announced its 40th anniversary as an importer and distributor of specialty foods. From its small, 1979 beginnings in Sugarloaf, NY, it has grown to be a leader in taste education for the specialty food industry. DeMedici was the first company to import Tuscan extra virgin olive oil to the USA retail market with Badia a Coltibuono Tuscan extra-virgin olive oil. They continued to expand their collection of notable brands of oils, balsamic vinegars, wine and fruit vinegars, pasta, sea salts and more from Italy, France, Spain and Greece. Today, DeMedici's team of experts travel the Mediterranean to explore trends and discover the very best for the USA markets.

DeMedici's Executive Vice President, Steve Kaufman contributes the success of the company with strong brand partnerships and Atalanta's committed support. "Two things make DeMedici unique," states Steve Kaufman, Executive Vice President of DeMedici Imports. "First, we have a strong foundation of well known brands that were built on a philosophy of offering only the best of the best quality from the greater Mediterranean region-- not solely one country. Second, we have the commitment from Atalanta to live up to the original philosophy started 40 years ago."

In 2007, DeMedici was purchased by the Gellert Global Group thereby expanding their channels to a wider audience for their specialty products. In 2015, DeMedici officially became a division of Atalanta. Through growth and change, DeMedici has remained committed to its core mission – to honor a rich legacy of traditional, quality artisan food production passed down for generations.

"Looking to the future", Tom Gellert, President at Atalanta Corporation, says, "Our ongoing success depends on respecting traditional, artisan methods, but also embracing innovative techniques and products that combine both the traditional and modern approach to the highest quality specialty products."

The company looks forward to future success for itself, its partners, and its community.

Visit DeMedici at the National Restaurant Show to sample their FABI 2019 Award Product, A L'Olivier Basque Red Pepper Fruit Vinegar. National Restaurant Association Show: Booth #2409. At the Summer Fancy Food Show in June visit the DeMedici booth to celebrate their 40 years of growth and success with the team. Summer Fancy Food Show: Booth #2360. 

DECA & OTTO DULCE DE LECHE WINS GOLD SOFI AWARD

May 06 2019

Elizabeth, New Jersey— The Specialty Food Association's sofi™ Awards have been honoring the best in specialty food for 47 years. On May 1, 2019, Deca & Otto Dulce de Leche, made with 100% Colombian water buffalo milk, was honored with a GOLD sofi™ Award in the Dessert Sauce, Topping or Syrup Category. Winners were selected through a blind tasting process by a panel of 60 expert judges, including chefs, culinary instructors, recipe developers, food journalists and specialty food buyers. Products were evaluated on taste, ingredient quality and innovation—honorees are true innovators in their categories.

Deca & Otto Dulce de Leche is the most sophisticated version of the traditional South American milk caramel spread. For an elegant texture and captivating flavor, 100% grass-fed water buffalo milk from Colombia is carefully heated and gently sweetened. The result is a decadent confection with a silky and smooth texture, a glossy-bronze color and a natural sweet taste. It is mostly used and enjoyed as a topping for desserts such as, ice creams and custards or used to enhance cakes, pastries and cheesecakes. Buffalo milk has 30% less cholesterol than other milks, plus more protein and a significant amount of calcium. The product is low in sodium, all-natural and wonderful drizzled on an apple or enjoyed straight from a spoon.

Deca & Otto crafts dairy products strictly from 100% grass fed water buffalo, who roam free on their own Colombian farms. Preservatives and antibiotics are never used. Their product line includes Burrata, Ciliegine and Dulce de Leche. Deca & Otto Dulce de Leche will be showcased at Atalanta Booth #2336 at the Specialty Food Association's Summer Fancy Food Show, which is held at the Javits Center in New York City from June 23-June 25, 2019.

Founded in 1945, Atalanta is the largest privately held food importer in the United States. Atalanta is a part of the Gellert Global Group, a third-generation family-owned business which consists of many of the leading North American food importing companies and has imported fine food products for over 100 years. Deca & Otto Dulce de Leche marks Atalanta's seventh sofi™ Award since 2014.

A L’OLIVIER BASQUE PEPPER FRUIT VINEGAR WINS FOOD AND BEVERAGE (FABI) AWARD FOR BREAKING NEW GROUND

March 20 2019

ATALANTA’S EXCLUSIVE BRITISH CHEESE BRAND BELTON FARM LAUNCHES NEW RANGE

February 25 2019

SWISS CHALET FINE FOODS TO JOIN ATALANTA

February 20 2019

ATALANTA CHEESES SWEEP THE WORLD CHEESE AWARDS WITH MULTIPLE WINS

November 15 2018

Bergen, Norway—Atalanta is celebrating numerous awards at the World Cheese Awards this month. A record-breaking 3,500 cheeses from six continents entered the awards, which took place at Bergen's
Grieghallen in Norway on November 2, 2018. A panel of 230 experts from 29 countries judged the competition.

From our Dutch supplier Beemster, Beemster Classic was awarded Super Gold. Aged for 18 months, it is considered the quintessential Dutch cheese throughout Holland. The designation puts it in the company of
only 78 cheeses considered the very best in the world.

Paradiso Reserve (called Beemster 30+ Oud in European markets) received a Gold Award. The rich, sweet Italian-style cheese is made from fresh North Holland cow's milk that graze freely on the grasses of the
Beemster Polder. Beemster Goat, crafted from the milk of goats raised by Beemster member farmers, also scored Gold. Royaal Grand Cru by Beemster, a full-bodied, robust cheese studded with crystals and aged
for 12 months, won Silver. A Bronze Award went to Beemster XO, a firm, crumbly wheel renowned for its rich flavors of butterscotch and whiskey. Beemster XO is aged for more than two years.

"Along with the World Cheese Championships in Wisconsin, the World Cheese Awards are the most important cheese competition in the world," says Marcel Vantuyn, Beemster's Managing Director. "The
awards are an endorsement of the hard work we do every day. It starts with how the farmers tend to their fields and their dairy cows, then continues to the unique process that our cheesemakers use to make our
cheese. From beginning to end, we do everything in-house to make sure our cheese is perfect. It's very nice to be recognized for our vertical integration, dedication, and commitment."

From Italy, Perenzin Bufala al Glera won Super Gold, the World Class Award's highest distinction. Bufala al Glera is crafted in Italy's Veneto region with buffalo milk flavored with wine from Glera grapes.
Arrigoni Formaggi, a renowned cheesemaker in Northern Italy, also received a Super Gold for Erborinato, a rich blue cheese from Novara region with a rind coated in coffee. Arrigoni's Taleggio DOP, a soft cheese
with ancient origins, took home Gold.

Two more cheeses won Gold awards: Piave Vecchio Selezione Oro, a DOP protected cow's milk cheese produced in the Dolomites area of Belluno, Veneto and aged for over a year; and Carpenedo Basajo, a
creamy Italian blue cheese made from raw sheep's milk and aged in Passito white wine.

Grana Padano Oro del Tempo, made by Agriform and aged for over 20 months, was awarded Silver in its category. (The same cheese won the gold medal at the regional contest Caseus Veneti.) Vento d'Estate,
a cheese aged in oak barrels under a blanket of hay, also won Silver. Bronze awards went to Perenzin Montasio Stravecchio, a tangy, bright cow's milk cheese, and Capra al Traminer, a goat's milk cheese
matured in Traminer grapes.

"The World Cheese Awards has become the "World Cup" for cheese and cheese producers. The variety of cheeses and the quality of the products that I was honored to judge were outstanding," says Andrea
Berti, Director of Business Development at Atalanta. "It was a great experience to be part of an extremely professional organization and I am proud of our suppliers that are recognized for their superior products!
I am looking forward to the next edition in Italy."

Judges evaluated the rind and paste of each cheese, as well as its color, texture, consistency and most importantly, flavor. A truly global cheese event, the World Cheese Awards has been bringing together
cheesemakers, retailers, buyers, cheese-lovers and food journalists worldwide for over three decades. The 2018 World Cheese Awards was part of a brand-new festival, Matnasjonen Norge, in partnership with
HANEN, an organization promoting the best that the Norwegian countryside has to offer. Congratulations to the winners from around the world.

ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

August 06 2018

ATALANTA’S LENBERG FARMS AND CELEBRITY™ GOAT WIN AT THE AMERICAN CHEESE SOCIETY AND THE INTERNATIONAL CHEESE & DAIRY AWARDS

August 06 2018

AMEDEI TUSCANY, the luxury Italian Chocolate Maker, joins De Medici’s Brand Portfolio

June 28 2018

INTRODUCING NEW RETAIL PROGRAMS

June 18 2018

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with the community on social media. The Fancy Food Show, the largest specialty food industry trade event in North America, will take place June 30 – July 2 in New York City's Javits Center. Atalanta Booth #2340 will showcase these new merchandising initiatives throughout the show.

These programs were carefully developed to allow Atalanta's partners to engage with their customers and collaborate with their brands and suppliers. Turnkey kits will help these prestigious and revered products from around the world gain more brand recognition in the US market. The promotions highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.

"We have such wonderful partnerships with our suppliers. Together we research and develop creative campaigns that will engage retailers and customers alike." says Marissa DeMaio, Director of Marketing at Atalanta. "Our goal is to create interest and education around delicious product from our key brands." The following promotions will be fully merchandised at Atalanta Booth #2340 during the Fancy Food Show. They will be available to retailers starting in July 2018. BEEMSTER® Go Dutch Promotion was created to empower deli managers and field merchandisers to engage with their customers.

The Go Dutch merchandising kit includes a cleverly designed recipe booklet and pairing cards, perfect for handing out at demos to educate customers. A wire-frame display comes with cards that provide flavor profiles for the nine BEEMSTER Premium Cheeses in the collection, plus aprons and fun Go Dutch pins. Retailers can participate in a display contest with a cash reward.

BEEMSTER will also reach their consumers through social media, geo-targeting areas where this promotion is launched in-store, and enticing customers with giveaways.

MIFROMA How Do You Fondue? A twist on traditional fondue, MIFROMA introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in, date night and more. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and MIFROMA will also launch the video campaign on their social media platforms.

Perfectly PIAVE focuses on consumer awareness and product knowledge of the artisanal cheese. This turnkey kit provides a customer giveaway of a PIAVE branded grater, recipe booklets, a counter card and a branded apron for deli managers. This program will also support retailers' options on advertising contributions, a display contest, or coupon redemption. PIAVE is a PDO cheese offered in five different age profiles ranging from fresh to extra aged.Each PIAVE cheese is crafted with milk from Bruna Alpina, Pezzata Rossa and other local cows that graze on the mountain pastures of the magnificent Dolomites.

For more information on these programs contact Dean Cohagan, Atalanta Director of Retail Sales at dcohagan@atalanta1.com or visit Atalanta booth # 2340 at the Fancy Food Show | June 30 – July 2 in New York City's Javits Center. 

ATALANTA AND MIFROMA PARTNER TO INTRODUCE NEW CONSUMER FOCUSED RETAIL PROGRAMS

June 12 2018

How Do You Fondue? will premiere at the Summer Fancy Food Show in New York City June 30 – July 2. A twist on traditional Fondue, Mifroma introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in and even a play date. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and Mifroma will also launch the video campaign on their social media platforms.

The Melting Hearts Campaign launched at the Winter Fancy Food Show in San Francisco and is currently available to retailers. This turnkey kit supports retailers in telling the story of Raclette cheese, a traditional Swiss mountain cheese. Raclette's popularity has taken off with US consumers in the last year. Participating retailers will receive a demo kit, which includes a Mifroma Raclette Grill, Melting Heart recipe booklets and a counter card. The program also supports our retailers with ad contribution, demo support and a deli manager contest.

Premium Gruyere materials will highlight Switzerland's most beloved cheese. Atalanta has developed a counter card and recipe booklet to help support the sale for Gruyere, a major focus for Mifroma and most of our retailers. Produced since 1115 in the area surrounding the small village of Gruyere in Western Switzerland, this prized cheese is still made in local dairies according to the original traditional recipe.

These promotions are currently available and will be on display at the Summer Fancy Food Show. For more information, contact your Atalanta Sales Representative or visit Booth #2340 at the show.

ATALANTA HOSTS A CHARCUTERIE GUIDED TASTING AT THE IDDBA 2018

May 31 2018

(ELIZABETH, NJ)— On Sunday, June 10 at 4:00 p.m., Atalanta will conduct a Charcuterie Guided Tasting at the International Dairy Deli Bakery Association Show (IDDBA). From June 10-12 in New Orleans, over 10,000 buyers, merchandisers and executives and 800 exhibitors will gather to get fresh ideas and concepts, explore new products and network at the annual show.

The Charcuterie Guided Tasting will take place at the Show & Sell Center. Business Development Manager Emil Rufolo will host the tasting along with two of our expert suppliers: Paolo Tanara, Owner and President of Tanara Giancarlo Spa, and Miguel Divasson, CEO and Founder of Alimentias. Participants will learn about the following items and enjoy a guided tasting. Products will include Tanara Prosciutto di Parma DOP, crafted in the Italian hills around Parma, where it's prepared according to traditional methods, and Recla Speck PGI produced in Alto Adige region, smoked and rubbed with spices. The tasting will also include El Cerro Jamon Serrano, presented by Miguel Divasson for Spanish Charcuterie, an everyday cured ham crafted from Spanish white pigs, as well as COVAP Jamon Iberico, Spain's beloved cured ham from rare Iberico black pigs. Participants will experience wonderful, unique flavors, learn about the methods of preparing these charcuterie staples and discover quality items at different price points.

"At Atalanta it is our vision to be part of every food experience," says Marissa DeMaio, Director of Atalanta Marketing, "and it starts with educating our industry partners on the wonderful product offerings from our vast portfolio." We hope you join us at the Atalanta Charcuterie Guided Tasting. Visit Atalanta at booth #4801 to see our newest specialty products.

DE MEDICI IMPORTS AND ATALANTA ARE PROUD TO ANNOUNCE THAT THREE OF THEIR PRODUCTS RECEIVED 2018 SOFI AWARDS FROM THE SPECIALTY FOOD ASSOCIATION.

April 16 2018

MIFROMA SWITZERLAND SWISS RECEIVES 2018 WORLD CHAMPIONSHIP CHEESE CONTEST BEST OF CLASS AWARD

March 23 2018

ATALANTA RECEIVES THREE FABI AWARDS FROM THE NATIONAL RESTAURANT ASSOCIATION®

March 12 2018

(ELIZABETH, NJ)—Atalanta is proud to announce that three of their products have received the 2018 Food and Beverage Awards (FABI) from the National Restaurant Association®. MENU was recognized for its flavorful and on-trend Dorati semi-dried cherry tomatoes and Shakshuka sauce. Caffè Vergnano was honored for their innovative Compostable Espresso Capsules. This is Atalanta's seventh award in the last four years.

The FABI Awards recognize food and beverage products that stand out for taste, creativity and profit potential and will make a substantial impact in the restaurant industry. Each award-winning product will be highlighted throughout the exhibit halls at the National Restaurant Association Restaurant, Hotel-Motel Show®, May 19-22 at McCormick Place in Chicago. Caffè Vergnano

Compostable Espresso Capsules Èspresso

1882 compostable capsules combine Caffè Vergnano's hallmark quality with a perfect green solution and compatibility with Nespresso machines. The box and wrapper have been re-developed to adapt to eco-sustainable recycling standards, providing an excellent espresso without guilt.

MENU Dorati Semi-dried Italian cherry tomatoes packed with fresh basil and sunflower oil easily enhance a variety of hot or cold dishes. Their stunning appearance and fresh flavor work across diverse foodservice areas. They add authentic Italian taste to any dish.

MENU Shakshuka Atalanta's Shakshuka sauce gives restaurants the flexibility to capitalize on the Mediterranean food craze with a balanced sauce that can be used to make shakshuka, the traditional Israeli egg dish, or to invent your own entrées. Created in Italy, this small-batch kettle-cooked sauce is crafted with only the freshest ingredients to add a flavorful international flare.

Atalanta will be exhibiting at the NRA show, May 19-22 at booth #2409. Please visit us to sample our award-winning products. 

Acquisition of Anco Fine Foods & Corman Ship Supplies

February 06 2018

Elizabeth, NJ, February 5, 2018- Atalanta Corporation, a leading specialty food importer has acquired ANCO Fine Cheese – a business unit from Schratter Foods Inc.

The All Nations Cheese Organization (ANCO) is one of the largest and broadest specialty cheese importers in the US.

Tom Gellert, President of Atalanta, said "For decades, ANCO has been one of the most established importers of specialty cheese to the US. Together with Atalanta's own rich history, we have a unique opportunity to solidify our position as leaders in the specialty cheese and deli categories."

Atalanta and The Gellert Global Group are looking forward to gaining great synergies from ANCO's network of strong relationships with suppliers, customers, and the addition of a great team of people.

Miami, FL: February 5, 2018- Swiss Chalet Fine Foods, a leading importer and distributor of chef-inspired sweet and savory ingredients, announced the acquisition of Corman Ship Supplies – a business unit of Schratter Foods Inc.

Corman Ship Supplies is a distribution network dedicated to the growing Cruise Line Industry. This acquisition will enable Swiss Chalet to increase their offerings and service levels to the Cruise Line industry across the country.

Commenting on the announcement, President of Swiss Chalet Fine Foods, Steven D'Onofrio said, "I am excited to bring Corman into Swiss Chalet, their history of tailored service to the Cruise Lines will allow us to expand our reach to this growing market segment."

Swiss Chalet looks forward to gaining synergies from Corman's network of strong relationships with suppliers, customers, and the addition of a great team of people".

Atalanta Wins Top Awards at ACS

August 06 2015

ATALANTA WINS TOP AWARDS AT THE 2015 AMERICAN CHEESE SOCIETY COMPETITION

Elizabeth, NJ- Atalanta took home 6 ribbons at the 2015 American Cheese Society Competition, including two for First Place. Hosted
in Providence, Rhode Island on July 31, 2015, the ACS held one of the biggest events of its kind, featuring 1,600+ American artisan and specialty cheeses. 267 companies submitted 1 ,779 products for the judging & competition.

Atalanta's Canadian partner, Mariposa Dairy took home several honors for its artisanal lines. Celebrity™ Original Goat Cheese, acclaimed for its wonderful creamy texture and recognized for its distinctively tangy taste, won First Place in the category of Fresh Rindless Goat's Milk Cheese Aged 0-30 days. This 100% Ontario goat's milk cheese is an exceptional product and has won 2 years in a row at the ACS competition. Lenberg Farms Lindsay Bandaged Cheddar placed second in the category Cheddar Wrapped in Cloth, Linen-Aged over 12 months. This cheddar is handcrafted in small batches using premium Ontario goat's milk, resulting in a unique and delightful cheese. 

Quality Cheese, from Ontario, Canada took First Place in the Fresh Mozzarella-8 ounce category with their Bella Casara Buffalo Mozzarella, a slightly salty, milky, mozzarella. Second Place for Open Category–Fresh Unripened Cheeses-Made from Cows Milk went to Stracchino, a cheese described as Gorgonzola without the blue. Eiffel Tower Brie took 3rd Place for Soft-Ripened Cheeses, and Oxford Street Buffalo, was awarded 3rd Place for American Made/International Style Cheese made from Sheep's, Mixed or other Milks.

Atalanta's Vice President, Tom Gellert states, "We are so proud of our cheesemaker partners. This recognition is a reflection of the
passion that they bring to their craft."

ACS Judging & Competition awards are given to cheese and dairy products that have achieved technical excellence and exhibit the highest aesthetic qualities. Products are recognized for their achievements in flavor, aroma, texture and appearance. For more information, visit http://www.cheesejudging.org.

Gellert Global Group Founders Endow Food Safety Research Chair at Cornell University

June 16 2015

Elizabeth, NJ – Gellert Global Group's Chairman and CEO, George Gellert and family announced an endowment for the Department of Food Science at Cornell University – Ithaca, NY.

The gift has created a new professorship at the University that will focus on prevention and control of bacterial foodborne illnesses and zoonotic diseases passed from animals to humans, including public health threats.

Gellert Global Group (GGGroup) is one of the largest collections of privately held food importing companies in North America. GGGroup has been involved in importing food products for nearly 100 years with a focus on product integrity and food safety. Today, the global corporation has staff members visiting over 150 suppliers on an annual basis. Food Safety is paramount to the GGGroup companies. Their proactive approach includes an in-house six-member Quality Control and Food Safety team with three Cornellians all of which oversee the strict adherence to quality with all supplying parties and execute Environmental Testing Protocol for cheese plants and a FSMA Audit Scope.

Gellert, a Cornell graduate,(BA '60, MBA '62, J.D. '63), acknowledged the importance of Cornell, both in his family and company growth. "The association my family and I have had with Cornell has been a crucial element to our success in the food business. As leaders in the food industry, it is important to contribute to a business environment focused on food safety."

The Department of Food Science at Cornell University integrates the disciplines of chemistry, biology, nutrition, physiology, biotechnology and engineering to ensure that all people have access to healthy, affordable food.

In May, the program's first research chair was announced Martin Wiedmann, Ph.D. '97. Gellert congratulated the recipient, "It is a privilege for us to see that Cornell continues its leadership role in this discipline. Professor Wiedmann is one of the world's leading experts on foodborne illness and we are honored that he will be the inaugural appointee." Wiedmann is an internationally recognized expert on microorganisms that cause foodborne deaths.

For more information on Cornell visit www.cornell.edu and to learn more about the Gellert family visit www.gellertglobalgroup.com.

Press Contact: Elizabeth Ackmann
(908) 393-7451 | news@atalanta1.com

Atalanta Mifroma Launch PR 2015

June 02 2015

Elizabeth, NJ – Atalanta Corporation will debut a new line of Switzerland Specialty cheeses from Mifroma at the Specialty Food Association's Summer Fancy Food Show in New York, NY, this June. Mifroma Premium is a line of the best artisan cheeses made across Switzerland. Carefully chosen from the 26 cantons, or regions, each reflects a piece of Switzerland's history, terrain and food traditions.

Mifroma Premium cheeses are the result of centuries of artisan knowledge and skills married with the most modern quality control and production technologies. The lush Alpine pastures and mountainous terrain of Switzerland are ideal for the free-ranging herds that produce the milk used to make these Alpine specialties. Most Mifroma Premium cheeses are crafted by one single dairy, and some carry the AOP label. This name protection guarantees the cheeses' quality and origin. AOP products not only safeguard heritage recipes and techniques, but also protect the legacy of specialty producers for generations to come. 

"Mifroma has done an excellent job in the last four years to create and establish their premium brand and we cannot be more excited to be working hand in hand with them to take it to the next level," remarks John Rodger, Vice President of the Cheese & Specialty Deli Division at Atalanta. Besides the most exquisite edible tour of Switzerland Mifroma is proud to announce Adopt-an-Alp, launched under the Mifroma Premium umbrella. The program invites retailers to adopt their Alp of choice and witness the production of these ne cheeses during the summer months. The retailer commits to a certain quantity which will ensure an exclusive on their Alp cheeses for the fourth quarter.

Atalanta's launch of the Mifroma line will coincide with an advertising campaign in trade and consumer publications to promote the line.

Atalanta is the exclusive importer of Mifroma Premium cheeses. For more information on these items, please visit www.atalantacorp.com or www.mifroma.com and visit booth #2540 at the Summer Fancy Food Show June 28-30, Javits Center – New York, NY.

Press Contact: Elizabeth Ackmann
(908) 372-7451 news@atalanta1.com

Gellert Global Group Opens New Warehouse in Carson, California

May 15 2015

Elizabeth, NJ - The Gellert Global Group has announced the opening of their new 204,000 square foot warehouse located in Carson, California. The Group consists of leading North American food importing companies and has been involved in importing food products for nearly 100 years. Andy Gellert, President of Gellert Global Group, remarked on the recent expansion, "The new space is a great opportunity to increase our presence on the West Coast and become more productive and efficient, in order to better serve our customers and suppliers." The Group supplies the needs of retailers, distributors, foodservice chains, hotels, cruise
lines, and food manufacturers. The combined revenues of the Group exceed $1 billion.

The new complex, Gellert Global Group West, includes ambient storage for almost 10,000 pallet positions. There are three temperature controlled zones: a 65° chocolate room for Swiss Chalet that accomodates over 2,100 pallet positions, a 34° room with 2,200 pallet positions, and a -5° freezer with 246 pallet positions. The
building will also host a test kitchen, training room, and soon a custom bonded storage area. The new warehouse, located at 810 E. 233rd st. Carson, CA 90745, will be managed by West Logistics.

Atalanta Corporation and Swiss Chalet Fine Foods will be moving to this new West Coast facility from their current residence in neighboring Vernon. The building will also accomodate product inventory for The Group's members Camerican International and JF Braun. 

For more information on the Gellert Global Group, visit www.gellertglobalgroup.com, or for Atalanta Corporation, visit www.atalantacorp.com.

Atalanta Awarded 2015 FABI for Quinoa Innovations

April 22 2015

Elizabeth, NJ - Atalanta Corporation has received two honors for its Del Destino Ready to Eat Quinoa Salad and the Del Destino Ready to Eat Quinoa trays at this year's Food and Beverage Innovations Awards. The 2015 FABI Awards will be presented at the National Restaurant Association Restaurant Show May 16-19 in Chicago, IL.

The FABI Awards recognize products that are unique, original, and new to the foodservice market. Voted on by a diverse panel of foodservice professionals, the awards identify new products that allow operators to capitalize on today's consumer trends and support new profit opportunities.

The innovative quinoa products represent Atalanta's continued focus on quality ingredients and trend-setting ideas. Del Destino's Ready to Eat Quinoa Salad utilizes pre-cooked quinoa and premium vegetables, and is a shelf-stable and ready-to-eat meal available in five distinct flavor combinations. Both products deliver great taste and convenience in a nutritious, high-protein, vegetarian meal. Daniel Sanchez, Senior Product Manager at Atalanta Corporation, has been a pioneer of the quinoa trend at Atalanta. He reflects on the recent award: "Atalanta is proud to continuously think outside of the box about what can simplify customers' lives while still getting the best ingredients. Through months of research and dedication, we have created a unique, healthy, and beautiful all around ready-to-eat meal. Developing the proper packaging has been a long road, but the finished product is now what we consider a meal that is fresher, healthier, and better tasting than what can be prepared at home."

Atalanta introduced Del Destino Ready to Eat Quinoa trays in both red and white varieties that offer restaurants immediate menu integration in a revolutionary packaging. Requiring no additional cooking or preparation, this versatile, shelf-stable and ready-to-eat quinoa delivers outstanding taste, consistent preparation without added labor costs, and superior storage and handling capabilities.

The recent nod from the NRA is a back-to-back win for Atalanta who took home two awards for Sweety Drop Peppers and Pivetti Skura Nera Black Flour in 2014. Atalanta's Vice President and third generation member of the family-owned company, Tom Gellert, describes Atalanta's impression on the food industry. "For over 70 years we have strived to make an impact on the way people eat. We feel the four main ways to do this are to offer a product that can provide a health benefit to the consumer, is authentic, provides a pleasant taste, and is deliverable in a cost effective manner. We believe that we have succeeded with these products in all four ways."

Atalanta is the exclusive importer of Del Destino Ready to Eat Quinoa Salad and Ready to Eat Quinoa. For more information on these items, please visit www.atalantacorp.com or booth #1815 at the NRA Show, McCormick Place – Chicago, IL.

Press contact:
news@atalanta1.com

Atalanta Corporation Celebrates 70th Anniversary

January 05 2015

Elizabeth, NJ – Atalanta Corporation, a food importer specializing in cheese, charcuterie, grocery and seafood products, will celebrate their 70th year as a third generation family-operated business in early 2015.

Atalanta's success in the food industry began in 1945 importing Polish hams. The late Leon Rubin and Herbert Moeller incorporated Atalanta Trading Company in New York City looking to fill the void in the U.S. domestic food importing market. Much of Atalanta's early success was centered on key relations with the international community that garnered exclusive contracts with the imported meats and cheese markets. In 1970, the company rebranded into what is now Atalanta Corporation and in the late 1980s, their continued expansion in both product diversity and personnel prompted a move to its current headquarters in Elizabeth, New Jersey.

Today, Atalanta continues to operate as a "family" with four Gellert family members working in the business along with an additional 260 employees, "More than 70% of family-run businesses don't survive through the first generation, and 80% don't survive through the second generation. We are now on our third generation. That's a milestone." remarked Atalanta Corporation CEO George G. Gellert.

To ensure that the business continues to thrive, Atalanta places resilience and adaptability at the forefront of their business model while continuing to build strong relations with both customers and suppliers. George reflected on Atalanta's growth, "We started as a company that imported Polish hams and seafood, even beef and wood products, and we've diversified to thousands of products over the years." George's son Thomas, current vice president of Atalanta, follows, "70 years is significant. To hit this milestone means we have been able to adapt as business demanded. We have had to have flexibility and strength to navigate the ups and downs over these seven decades. Few family businesses have been able to achieve this. We have had hundreds of hardworking, dedicated employees that have helped us get here. Loyal customers, supportive suppliers have all contributed to our success."

Press Contact:
news@atalanta1.com

Atalanta Products Recognized by the Prestigious FABI Awards

March 11 2014

Elizabeth, NJ - The National Restaurant Association has announced its annual award recipients of the 2014 Food & Beverage Innovations Awards to be presented at the National Restaurant Association Restaurant, Hotel-Motel Show, with Atalanta receiving two top honors. As the exclusive importer, Atalanta will receive two 2014 FABI awards for its Pivetti Skura Nera Pizza Flour and Sweety Drop Peppers.

The FABI Awards recognize products that are unique, original and new to the foodservice market. Voted on by a diverse panel of foodservice professionals, the awards identify new products that allow operators to capitalize on today's consumer trends and support new profit opportunities.

Pivetti Skura Nera Pizza Flour is the newest product to offer innovation to the pizza and pasta industry. This distinct, black ash flour is produced by slow-roasted wheat, resulting in a hearty, toasted flavor, complemented by a deep smoky color. Dating as far back as the 18th century, Skura Nera was traditionally referred to as gran arso or "burnt grains", the remaining grains from the harvest that combined with the sun charred soil. Today, Skura Nera Pizza Flour presents an ideal taste and presentation for artisan style pizzas, pastas and breads.

Atalanta's Sweety Drop Peppers are sweet, little tear drop-shaped peppers with a brilliant red hue. This new and versatile pepper originated in the Amazon rainforest. Its sweet flavor and distinctive crunch is a colorful and unique topping for salads, pizzas or even baked goods.

Atalanta Corporation is proud to have Skura Nera Pizza Flour and Sweety Drop Peppers as part of its extensive line of award-winning products. Look for featured Atalanta items at this year's National Restaurant Association Show, Booth #2540, and the annual International Pizza Expo, Booth #347.

For more information about Atalanta Corporation, visit www.atalantacorp.com.

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