INTRODUCING NEW RETAIL PROGRAMS

June 18 2018

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with the community on social media. The Fancy Food Show, the largest specialty food industry trade event in North America, will take place June 30 – July 2 in New York City's Javits Center. Atalanta Booth #2340 will showcase these new merchandising initiatives throughout the show.

These programs were carefully developed to allow Atalanta's partners to engage with their customers and collaborate with their brands and suppliers. Turnkey kits will help these prestigious and revered products from around the world gain more brand recognition in the US market. The promotions highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.

"We have such wonderful partnerships with our suppliers. Together we research and develop creative campaigns that will engage retailers and customers alike." says Marissa DeMaio, Director of Marketing at Atalanta. "Our goal is to create interest and education around delicious product from our key brands." The following promotions will be fully merchandised at Atalanta Booth #2340 during the Fancy Food Show. They will be available to retailers starting in July 2018. BEEMSTER® Go Dutch Promotion was created to empower deli managers and field merchandisers to engage with their customers.

The Go Dutch merchandising kit includes a cleverly designed recipe booklet and pairing cards, perfect for handing out at demos to educate customers. A wire-frame display comes with cards that provide flavor profiles for the nine BEEMSTER Premium Cheeses in the collection, plus aprons and fun Go Dutch pins. Retailers can participate in a display contest with a cash reward.

BEEMSTER will also reach their consumers through social media, geo-targeting areas where this promotion is launched in-store, and enticing customers with giveaways.

MIFROMA How Do You Fondue? A twist on traditional fondue, MIFROMA introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in, date night and more. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and MIFROMA will also launch the video campaign on their social media platforms.

Perfectly PIAVE focuses on consumer awareness and product knowledge of the artisanal cheese. This turnkey kit provides a customer giveaway of a PIAVE branded grater, recipe booklets, a counter card and a branded apron for deli managers. This program will also support retailers' options on advertising contributions, a display contest, or coupon redemption. PIAVE is a PDO cheese offered in five different age profiles ranging from fresh to extra aged.Each PIAVE cheese is crafted with milk from Bruna Alpina, Pezzata Rossa and other local cows that graze on the mountain pastures of the magnificent Dolomites.

For more information on these programs contact Dean Cohagan, Atalanta Director of Retail Sales at dcohagan@atalanta1.com or visit Atalanta booth # 2340 at the Fancy Food Show | June 30 – July 2 in New York City's Javits Center. 

ATALANTA AND MIFROMA PARTNER TO INTRODUCE NEW CONSUMER FOCUSED RETAIL PROGRAMS

June 12 2018

How Do You Fondue? will premiere at the Summer Fancy Food Show in New York City June 30 – July 2. A twist on traditional Fondue, Mifroma introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in and even a play date. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and Mifroma will also launch the video campaign on their social media platforms.

The Melting Hearts Campaign launched at the Winter Fancy Food Show in San Francisco and is currently available to retailers. This turnkey kit supports retailers in telling the story of Raclette cheese, a traditional Swiss mountain cheese. Raclette's popularity has taken off with US consumers in the last year. Participating retailers will receive a demo kit, which includes a Mifroma Raclette Grill, Melting Heart recipe booklets and a counter card. The program also supports our retailers with ad contribution, demo support and a deli manager contest.

Premium Gruyere materials will highlight Switzerland's most beloved cheese. Atalanta has developed a counter card and recipe booklet to help support the sale for Gruyere, a major focus for Mifroma and most of our retailers. Produced since 1115 in the area surrounding the small village of Gruyere in Western Switzerland, this prized cheese is still made in local dairies according to the original traditional recipe.

These promotions are currently available and will be on display at the Summer Fancy Food Show. For more information, contact your Atalanta Sales Representative or visit Booth #2340 at the show.

ATALANTA HOSTS A CHARCUTERIE GUIDED TASTING AT THE IDDBA 2018

May 31 2018

(ELIZABETH, NJ)— On Sunday, June 10 at 4:00 p.m., Atalanta will conduct a Charcuterie Guided Tasting at the International Dairy Deli Bakery Association Show (IDDBA). From June 10-12 in New Orleans, over 10,000 buyers, merchandisers and executives and 800 exhibitors will gather to get fresh ideas and concepts, explore new products and network at the annual show.

The Charcuterie Guided Tasting will take place at the Show & Sell Center. Business Development Manager Emil Rufolo will host the tasting along with two of our expert suppliers: Paolo Tanara, Owner and President of Tanara Giancarlo Spa, and Miguel Divasson, CEO and Founder of Alimentias. Participants will learn about the following items and enjoy a guided tasting. Products will include Tanara Prosciutto di Parma DOP, crafted in the Italian hills around Parma, where it's prepared according to traditional methods, and Recla Speck PGI produced in Alto Adige region, smoked and rubbed with spices. The tasting will also include El Cerro Jamon Serrano, presented by Miguel Divasson for Spanish Charcuterie, an everyday cured ham crafted from Spanish white pigs, as well as COVAP Jamon Iberico, Spain's beloved cured ham from rare Iberico black pigs. Participants will experience wonderful, unique flavors, learn about the methods of preparing these charcuterie staples and discover quality items at different price points.

"At Atalanta it is our vision to be part of every food experience," says Marissa DeMaio, Director of Atalanta Marketing, "and it starts with educating our industry partners on the wonderful product offerings from our vast portfolio." We hope you join us at the Atalanta Charcuterie Guided Tasting. Visit Atalanta at booth #4801 to see our newest specialty products.

DE MEDICI IMPORTS AND ATALANTA ARE PROUD TO ANNOUNCE THAT THREE OF THEIR PRODUCTS RECEIVED 2018 SOFI AWARDS FROM THE SPECIALTY FOOD ASSOCIATION.

April 16 2018

MIFROMA SWITZERLAND SWISS RECEIVES 2018 WORLD CHAMPIONSHIP CHEESE CONTEST BEST OF CLASS AWARD

March 23 2018

ATALANTA RECEIVES THREE FABI AWARDS FROM THE NATIONAL RESTAURANT ASSOCIATION®

March 12 2018

(ELIZABETH, NJ)—Atalanta is proud to announce that three of their products have received the 2018 Food and Beverage Awards (FABI) from the National Restaurant Association®. MENU was recognized for its flavorful and on-trend Dorati semi-dried cherry tomatoes and Shakshuka sauce. Caffè Vergnano was honored for their innovative Compostable Espresso Capsules. This is Atalanta's seventh award in the last four years.

The FABI Awards recognize food and beverage products that stand out for taste, creativity and profit potential and will make a substantial impact in the restaurant industry. Each award-winning product will be highlighted throughout the exhibit halls at the National Restaurant Association Restaurant, Hotel-Motel Show®, May 19-22 at McCormick Place in Chicago. Caffè Vergnano

Compostable Espresso Capsules Èspresso

1882 compostable capsules combine Caffè Vergnano's hallmark quality with a perfect green solution and compatibility with Nespresso machines. The box and wrapper have been re-developed to adapt to eco-sustainable recycling standards, providing an excellent espresso without guilt.

MENU Dorati Semi-dried Italian cherry tomatoes packed with fresh basil and sunflower oil easily enhance a variety of hot or cold dishes. Their stunning appearance and fresh flavor work across diverse foodservice areas. They add authentic Italian taste to any dish.

MENU Shakshuka Atalanta's Shakshuka sauce gives restaurants the flexibility to capitalize on the Mediterranean food craze with a balanced sauce that can be used to make shakshuka, the traditional Israeli egg dish, or to invent your own entrées. Created in Italy, this small-batch kettle-cooked sauce is crafted with only the freshest ingredients to add a flavorful international flare.

Atalanta will be exhibiting at the NRA show, May 19-22 at booth #2409. Please visit us to sample our award-winning products. 

Acquisition of Anco Fine Foods & Corman Ship Supplies

February 06 2018

Elizabeth, NJ, February 5, 2018- Atalanta Corporation, a leading specialty food importer has acquired ANCO Fine Cheese – a business unit from Schratter Foods Inc.

The All Nations Cheese Organization (ANCO) is one of the largest and broadest specialty cheese importers in the US.

Tom Gellert, President of Atalanta, said "For decades, ANCO has been one of the most established importers of specialty cheese to the US. Together with Atalanta's own rich history, we have a unique opportunity to solidify our position as leaders in the specialty cheese and deli categories."

Atalanta and The Gellert Global Group are looking forward to gaining great synergies from ANCO's network of strong relationships with suppliers, customers, and the addition of a great team of people.

Miami, FL: February 5, 2018- Swiss Chalet Fine Foods, a leading importer and distributor of chef-inspired sweet and savory ingredients, announced the acquisition of Corman Ship Supplies – a business unit of Schratter Foods Inc.

Corman Ship Supplies is a distribution network dedicated to the growing Cruise Line Industry. This acquisition will enable Swiss Chalet to increase their offerings and service levels to the Cruise Line industry across the country.

Commenting on the announcement, President of Swiss Chalet Fine Foods, Steven D'Onofrio said, "I am excited to bring Corman into Swiss Chalet, their history of tailored service to the Cruise Lines will allow us to expand our reach to this growing market segment."

Swiss Chalet looks forward to gaining synergies from Corman's network of strong relationships with suppliers, customers, and the addition of a great team of people".

Lenberg Farms Wins Top Awards at UK Nantwich and ACS Competitions

August 07 2017

Elizabeth, NJ- Atalanta's supplier, Mariposa Dairy, took home several awards at both the UK Nantwich Cheese Competition and at the American Cheese Society Competition for Lenberg Farms cheeses.

At the UK Nantwich Cheese Competition, Lenberg Farms Lindsay Bandaged Goat Cheddar won gold – 1st place – for the "Farmhouse/Traditional Bandaged Cheese" category; Lenberg Farms Tania won gold – 1st place for the "Best Canadian Cheese, Sheep" category; and Lenberg Farms Zoey placed 2nd for the "Best Canadian Cheese, any variety" category.

The 2017 UK Nantwich Cheese Competition took place on July 25th and 26th, 2017. This competition, now in its 120th year, showcased the very best dairy produced from all over the world. Expert judges weighed in on a record number of entries, 5,685 in all.

At the ACS, Lenberg Farms Zoey took 1st place for the Washed Rind Cheese category, made from goat's and sheep's milk.

The American Cheese Society Competition (ACS) was hosted in Denver, CO on July 26-29th, 2017. The ACS holds one of the biggest and most important events of its kind, featuring more than 1,600 American artisan and specialty cheeses.

CAFFÈ VERGNANO LAUNCHES THE ÈSPRESSO1882 COMPOSTABLE RANGE AT THE SUMMER FANCY FOOD SHOW:

June 28 2017

De Medici Imports celebrates at the Summer Fancy Food Show: 10th anniversary with Gellert Global Group The launch of Château Miraval Extra Virgin Olive Oil

June 19 2017

Elizabeth, NJ - De Medici Imports & Gellert Global Group will celebrate the 10th anniversary of their partnership at this month's Summer Fancy Food Show in New York City. In 2007, De Medici joined The Group in order to find a wider audience for their specialty ingredients. In 2015, De Medici officially became a part of Atalanta, which is part of the GGG portfolio. Founded in 1979, De Medici Imports brought the first Tuscan extra virgin olive oil marketed nationally in the United States. Since then, De Medici has been a leader in taste education for the specialty food business community connecting old-world, artisan producers with American retailers.

Steve Kaufman, EVP of De Medici states, "One of the most important goals we had at the time of the purchase was to maintain the whole "terroir" of De Medici so to speak, as we slowly integrated into Atalanta. I believe we did this quite well and it was reassuring to hear this feedback from our customers. The strong commitment from the Gellert family continues to support the De Medici quality and experience as we expand into some more broad-based business. Miraval is an example of our continued search for the best of the best in our collection".

DE MEDICI IS PROUD TO ANNOUNCE THE LAUNCH OF CHÂTEAU MIRAVAL EXTRA VIRGIN OLIVE OIL

Tucked away in its own private valley in an ancient village in Provence, Château Miraval has cultivated 26 acres of organic olive groves that sit high above ancient stone walled terraces dating back to Roman times. The organic oil crafted from these and neighboring groves, comes in a beautifully designed yet functional black sandstone bottle, which helps protect the oil from damaging UV rays. The sweet, peppery olive oil has notes of almond, hazelnut, and artichoke, with aromas of freshly cut grass and a spicy finish. Château Miraval Extra Virgin Olive Oil is an exciting and fitting addition to De Medici's exclusive and meticulously researched collection of authentic foods from Italy, France, Spain, Argentina, Greece and the United States.

De Medici's products have been awarded 28 NASFT Awards, including 2012's Outstanding Classic Product, Villa Manodori 'Artigianale' Balsamic Vinegar from three-star Michelin Chef Massimo Bottura. Several of De Medici's extra virgin olive oils earned awards at the 2017 New York International Olive Oil Competition, the largest and most respected olive oil quality competition in the world, including the Sicilian Mandranova Nocellara which received its third Gold Award; Gold award winners, Marqués de Griñón "Oleum Artis" from Toledo, Spain, Badia a Coltibuono Albereto from Tuscany; and Silver award winners, Marina Colonna and Melchiorri from Italy.

De Medici looks forward to continuing to serve the specialty food community in a thriving partnership with Atalanta, and to being a leading voice in the industry advocating artisan producers and authentic, regional products. For more information about De Medici Imports, please visit www.demedici.com or stop by booth #2538 at the Summer Fancy Food Show to taste their award-winning products! 

FABI Award 2017

March 15 2017

ATALANTA AWARDED 2017 FABI AWARD
PIACENTI TUSCAN ROASTED PORCHETTA WITH HERBS

Elizabeth, NJ – For the fourth year in a row, the National Restaurant Association has recognized Atalanta Corporation for its
new and innovative products. This year, Piacenti Tuscan Roasted Porchetta with Herbs took center stage and received a FABI
Award for its superb expression of regional flavors and unique attributes.

The Food and Beverage Innovation (FABI) Awards recognize new products for breakthrough achievement in taste,
marketability, creativity and profitability potential in foodservice operations. This year's recipients are recognized for their ontrend
menu items, healthy alternatives, and breakthrough ingredients. The 2017 FABI Awards will be presented at the National
Restaurant Association Show (NRA), May 20-23 in Chicago.

Always on the lookout for unique and authentic food items, Atalanta discovered a truly regional product from San Gimignano,
Tuscany. Salumificio Toscano Piacenti has perfected master craftsmanship over generations, working from ancient Roman
recipes. Andrea Berti, Senior Business Development Manager for Atalanta, explains "What caught our attention about
Salumificio Piacenti was their modern yet traditional production method. The long roasting with local herbs is steeped in the
ancient culinary traditions and creates this amazing combination of flavors that we fell in love with it. We knew this would be
a special item to bring to our customers."

Roasted Porchetta with Herbs is crafted from Pork Loins wrapped in Pork Belly and brined in a traditional family recipe that
includes local Tuscan herbs and spices. Before roasting, this delicious Porchetta is glazed with the same ingredients that are in
the brine including wild fennel, then roasted for ten hours. The result is a succulent roast, full of rich pork flavor with a hint
of earthy juniper berries, wild fennel, and other Mediterranean spices. Piacentti also offers Roasted Ham with Herbs, Roasted
Pork Loin with Herbs and Tuscan Prosciutto DOP.

Atalanta is the exclusive importer of Salumifico Toscano Piacenti. For more information or to sample our product, visit booth
#2409 at the NRA® Show, May 20-23, McCormick Place- Chicago, IL.

George Gellert, Chairman & CEO of The Gellert Global Group awarded the L. Joseph Thomas Leadership Award from Cornell University

August 22 2016

FOR IMMEDIATE RELEASEElizabeth, NJ – George Gellert, Chairman & CEO of The Gellert Global Group, is the recipient of the L. Joseph Thomas Leadership Award from Cornell University's Samuel Curtis Johnson Graduate School of Management. The Gellert Group is the largest privately-owned food importer in the United States.

Gellert earned a Bachelor of Science degree in 1960 and an MBA degree in 1962 from Cornell University, and a JD degree in 1963 from Cornell Law School. The award was presented to him in May and is Johnson's highest honor. It recognizes alumni for their exceptional demonstration of vision and leadership, sound business sense and commitment to the community.

In addition to the award, the summer edition of Cornell Enterprise, a publication for and about the University's alumni, profiled Mr. Gellert in a feature article entitled, "Bringing A 'Benevolent Competitiveness' To Family Business." He was interviewed about the power of relationships, leadership and his determination to look forward.

Steve O'Mara, President of J.F. Braun, a Gellert Global Group company, stated in the article, "[Gellert] has a kind of never-stop-fighting mentality that has reached down into the entire organization."

In building the successful global business, Gellert says,"My Cornell education was a great foundation for my life and I've incorporated leadership lessons from my professors into my business approach. I am truly honored to receive this recognition from such a highly-renowned institution."

EIFFEL TOWER GETS A REFRESH

June 03 2016

Elizabeth, NJ – Atalanta Corporation has developed new packaging for its premium French line, Eiffel Tower®. The new look incorporates a vintage feel with elements of modern design. Created by Vision Creative Group (Cedar Knolls, NJ) the update was inspired by the French sensibility of combining classic and modern elements with an attention to detail.

With over $4 million dollars in sales Eiffel Tower is one of Atalanta's premium brands and spans across several categories including Brie and Swiss cheeses, escargots, mustards and vinegars. Part of Atalanta's marketing strategy to create a differentiated identity for its established brands, Eiffel Tower's new look will now be competitive in the market place. Tom Gellert, VP of Atalanta comments,"Eiffel Tower is one our more prominent brands at retail and we believe that we must keep our packaging relevant to the consumer of today. With this new brand identity, Eiffel Tower will certainly stand out in the deli case. The new branding makes the line more competitive in food service as well."

Debuting at IDDBA in Houston,Texas, the brand's launch will be supported by trade and consumer advertising, sales training and promotions. Atalanta will be exhibiting at booth # 4801 with Eiffel Tower as one their main focus displays. 

ATALANTA AWARDED TWO 2016 FABI AWARDS

March 16 2016

Elizabeth, NJ – For the third year in a row, the National Restaurant Association has recognized Atalanta Corporation for its new and innovative products. This year Del Destino Peruvian Sauces and L'Estornell Smoked Oil took center stage for their global flavors and unique attributes. The 2016 FABI Awards will be presented at the National Restaurant Association Show (NRA), May 21-24 in Chicago.

The Food and Beverage Innovation (FABI) Awards recognize new products for breakthrough achievement in taste, marketability, creativity and profitability potential in foodservice operations.

This year an array of global flavors, gluten-free products, and healthy alternative beverages gave the panel much to debate. Atalanta continues to search the globe for exciting flavors and trend-setting ideas. The new collection of Peruvian Sauces from Del Destino feature authentic ingredients such as the Amarillo chili pepper that is a staple in Peruvian cooking. Ranging from spicy and creamy to tangy and fresh, these versatile sauces will satisfy adventurous palates looking for diverse flavors. The line consists of seven sauces, three of which were awarded the 2016 prize: Aji Sauce, Mochero Pepper & Cilantro Sauce and Rocoto Sauce.

Discovered by De Medici, a division of Atalanta, VEÁ's L'Estornell Smoked Oil perfectly combines fruity extra-virgin Arbequina olive oil with the aromatic smoke of pinecones from Catalonia's Montseny area. By employing a cold-smoking technique, the oil is infused with a balanced, subtle smokiness that enhances the flavor of the oil without overpowering it. A natural partner for grilled meat, fish, and vegetables, L'Estornell Smoked Oil also adds wood-fired flavor to dressings and sauces. Atalanta is the exclusive importer of Del Destino Peruvian Sauces and L'Estornell Smoked Oil. For more information or to sample our products visit booth #2409 at the NRA® Show, May 21-24, McCormick Place- Chicago, IL.

A NEW LOOK FOR DEL DESTINO

February 17 2016

Elizabeth, NJ - Atalanta Corporation, one of the largest privately owned food importers in the U.S. announces a major re-branding effort for its premium product line, Del Destino. Del Destino is a $50 MM line of premium quality Mediterranean products, including various vegetables, condiments and grains. The line is primarily sold in food service but also has retail and club distribution. Del Destino is one of Atalanta's original brands with strong brand awareness in the food service category. The name Del Destino was originally inspired by Giuseppe Verdi's opera: La Forza Del Destino.

The objectives with re-branding are to have a uniform brand identity that reflects the premium, Mediterranean positioning, and to communicate the product benefits more effectively at retail and food-service levels. The project started in fall 2015 and will continue until all the items in the line have been updated. The new logo reflects the premium Mediterranean positioning and includes a compass that communicates the brand name (Del Destino = Destiny/Fate). The blue color will clearly distinguish the Del Destino brand in kitchens and large product images will help identify each variety. Zullo Agency, based in Princeton, NJ, has been selected to execute the re-branding project.

Bob Gellert, Executive Vice President of Atalanta, in charge of the Grocery Department says: "We are very excited to roll out the new brand identity with our customers, and expect it to help grow our already strong sales with both food service and retail/club customers." Atalanta is an importer and distributor of premium specialty food brands including gourmet olive oils, vinegars, mustards, cheese and pastas. Our products are distributed nationally in retail stores and restaurants that focus on premium, high quality food products.

Atalanta Wins Top Awards at ACS

August 06 2015

ATALANTA WINS TOP AWARDS AT THE 2015 AMERICAN CHEESE SOCIETY COMPETITION

Elizabeth, NJ- Atalanta took home 6 ribbons at the 2015 American Cheese Society Competition, including two for First Place. Hosted
in Providence, Rhode Island on July 31, 2015, the ACS held one of the biggest events of its kind, featuring 1,600+ American artisan and specialty cheeses. 267 companies submitted 1 ,779 products for the judging & competition.

Atalanta's Canadian partner, Mariposa Dairy took home several honors for its artisanal lines. Celebrity™ Original Goat Cheese, acclaimed for its wonderful creamy texture and recognized for its distinctively tangy taste, won First Place in the category of Fresh Rindless Goat's Milk Cheese Aged 0-30 days. This 100% Ontario goat's milk cheese is an exceptional product and has won 2 years in a row at the ACS competition. Lenberg Farms Lindsay Bandaged Cheddar placed second in the category Cheddar Wrapped in Cloth, Linen-Aged over 12 months. This cheddar is handcrafted in small batches using premium Ontario goat's milk, resulting in a unique and delightful cheese. 

Quality Cheese, from Ontario, Canada took First Place in the Fresh Mozzarella-8 ounce category with their Bella Casara Buffalo Mozzarella, a slightly salty, milky, mozzarella. Second Place for Open Category–Fresh Unripened Cheeses-Made from Cows Milk went to Stracchino, a cheese described as Gorgonzola without the blue. Eiffel Tower Brie took 3rd Place for Soft-Ripened Cheeses, and Oxford Street Buffalo, was awarded 3rd Place for American Made/International Style Cheese made from Sheep's, Mixed or other Milks.

Atalanta's Vice President, Tom Gellert states, "We are so proud of our cheesemaker partners. This recognition is a reflection of the
passion that they bring to their craft."

ACS Judging & Competition awards are given to cheese and dairy products that have achieved technical excellence and exhibit the highest aesthetic qualities. Products are recognized for their achievements in flavor, aroma, texture and appearance. For more information, visit http://www.cheesejudging.org.

Gellert Global Group Founders Endow Food Safety Research Chair at Cornell University

June 16 2015

Elizabeth, NJ – Gellert Global Group's Chairman and CEO, George Gellert and family announced an endowment for the Department of Food Science at Cornell University – Ithaca, NY.

The gift has created a new professorship at the University that will focus on prevention and control of bacterial foodborne illnesses and zoonotic diseases passed from animals to humans, including public health threats.

Gellert Global Group (GGGroup) is one of the largest collections of privately held food importing companies in North America. GGGroup has been involved in importing food products for nearly 100 years with a focus on product integrity and food safety. Today, the global corporation has staff members visiting over 150 suppliers on an annual basis. Food Safety is paramount to the GGGroup companies. Their proactive approach includes an in-house six-member Quality Control and Food Safety team with three Cornellians all of which oversee the strict adherence to quality with all supplying parties and execute Environmental Testing Protocol for cheese plants and a FSMA Audit Scope.

Gellert, a Cornell graduate,(BA '60, MBA '62, J.D. '63), acknowledged the importance of Cornell, both in his family and company growth. "The association my family and I have had with Cornell has been a crucial element to our success in the food business. As leaders in the food industry, it is important to contribute to a business environment focused on food safety."

The Department of Food Science at Cornell University integrates the disciplines of chemistry, biology, nutrition, physiology, biotechnology and engineering to ensure that all people have access to healthy, affordable food.

In May, the program's first research chair was announced Martin Wiedmann, Ph.D. '97. Gellert congratulated the recipient, "It is a privilege for us to see that Cornell continues its leadership role in this discipline. Professor Wiedmann is one of the world's leading experts on foodborne illness and we are honored that he will be the inaugural appointee." Wiedmann is an internationally recognized expert on microorganisms that cause foodborne deaths.

For more information on Cornell visit www.cornell.edu and to learn more about the Gellert family visit www.gellertglobalgroup.com.

Press Contact: Elizabeth Ackmann
(908) 393-7451 | news@atalanta1.com

Atalanta Mifroma Launch PR 2015

June 02 2015

Elizabeth, NJ – Atalanta Corporation will debut a new line of Switzerland Specialty cheeses from Mifroma at the Specialty Food Association's Summer Fancy Food Show in New York, NY, this June. Mifroma Premium is a line of the best artisan cheeses made across Switzerland. Carefully chosen from the 26 cantons, or regions, each reflects a piece of Switzerland's history, terrain and food traditions.

Mifroma Premium cheeses are the result of centuries of artisan knowledge and skills married with the most modern quality control and production technologies. The lush Alpine pastures and mountainous terrain of Switzerland are ideal for the free-ranging herds that produce the milk used to make these Alpine specialties. Most Mifroma Premium cheeses are crafted by one single dairy, and some carry the AOP label. This name protection guarantees the cheeses' quality and origin. AOP products not only safeguard heritage recipes and techniques, but also protect the legacy of specialty producers for generations to come. 

"Mifroma has done an excellent job in the last four years to create and establish their premium brand and we cannot be more excited to be working hand in hand with them to take it to the next level," remarks John Rodger, Vice President of the Cheese & Specialty Deli Division at Atalanta. Besides the most exquisite edible tour of Switzerland Mifroma is proud to announce Adopt-an-Alp, launched under the Mifroma Premium umbrella. The program invites retailers to adopt their Alp of choice and witness the production of these ne cheeses during the summer months. The retailer commits to a certain quantity which will ensure an exclusive on their Alp cheeses for the fourth quarter.

Atalanta's launch of the Mifroma line will coincide with an advertising campaign in trade and consumer publications to promote the line.

Atalanta is the exclusive importer of Mifroma Premium cheeses. For more information on these items, please visit www.atalantacorp.com or www.mifroma.com and visit booth #2540 at the Summer Fancy Food Show June 28-30, Javits Center – New York, NY.

Press Contact: Elizabeth Ackmann
(908) 372-7451 news@atalanta1.com

Gellert Global Group Opens New Warehouse in Carson, California

May 15 2015

Elizabeth, NJ - The Gellert Global Group has announced the opening of their new 204,000 square foot warehouse located in Carson, California. The Group consists of leading North American food importing companies and has been involved in importing food products for nearly 100 years. Andy Gellert, President of Gellert Global Group, remarked on the recent expansion, "The new space is a great opportunity to increase our presence on the West Coast and become more productive and efficient, in order to better serve our customers and suppliers." The Group supplies the needs of retailers, distributors, foodservice chains, hotels, cruise
lines, and food manufacturers. The combined revenues of the Group exceed $1 billion.

The new complex, Gellert Global Group West, includes ambient storage for almost 10,000 pallet positions. There are three temperature controlled zones: a 65° chocolate room for Swiss Chalet that accomodates over 2,100 pallet positions, a 34° room with 2,200 pallet positions, and a -5° freezer with 246 pallet positions. The
building will also host a test kitchen, training room, and soon a custom bonded storage area. The new warehouse, located at 810 E. 233rd st. Carson, CA 90745, will be managed by West Logistics.

Atalanta Corporation and Swiss Chalet Fine Foods will be moving to this new West Coast facility from their current residence in neighboring Vernon. The building will also accomodate product inventory for The Group's members Camerican International and JF Braun. 

For more information on the Gellert Global Group, visit www.gellertglobalgroup.com, or for Atalanta Corporation, visit www.atalantacorp.com.

Atalanta Awarded 2015 FABI for Quinoa Innovations

April 22 2015

Elizabeth, NJ - Atalanta Corporation has received two honors for its Del Destino Ready to Eat Quinoa Salad and the Del Destino Ready to Eat Quinoa trays at this year's Food and Beverage Innovations Awards. The 2015 FABI Awards will be presented at the National Restaurant Association Restaurant Show May 16-19 in Chicago, IL.

The FABI Awards recognize products that are unique, original, and new to the foodservice market. Voted on by a diverse panel of foodservice professionals, the awards identify new products that allow operators to capitalize on today's consumer trends and support new profit opportunities.

The innovative quinoa products represent Atalanta's continued focus on quality ingredients and trend-setting ideas. Del Destino's Ready to Eat Quinoa Salad utilizes pre-cooked quinoa and premium vegetables, and is a shelf-stable and ready-to-eat meal available in five distinct flavor combinations. Both products deliver great taste and convenience in a nutritious, high-protein, vegetarian meal. Daniel Sanchez, Senior Product Manager at Atalanta Corporation, has been a pioneer of the quinoa trend at Atalanta. He reflects on the recent award: "Atalanta is proud to continuously think outside of the box about what can simplify customers' lives while still getting the best ingredients. Through months of research and dedication, we have created a unique, healthy, and beautiful all around ready-to-eat meal. Developing the proper packaging has been a long road, but the finished product is now what we consider a meal that is fresher, healthier, and better tasting than what can be prepared at home."

Atalanta introduced Del Destino Ready to Eat Quinoa trays in both red and white varieties that offer restaurants immediate menu integration in a revolutionary packaging. Requiring no additional cooking or preparation, this versatile, shelf-stable and ready-to-eat quinoa delivers outstanding taste, consistent preparation without added labor costs, and superior storage and handling capabilities.

The recent nod from the NRA is a back-to-back win for Atalanta who took home two awards for Sweety Drop Peppers and Pivetti Skura Nera Black Flour in 2014. Atalanta's Vice President and third generation member of the family-owned company, Tom Gellert, describes Atalanta's impression on the food industry. "For over 70 years we have strived to make an impact on the way people eat. We feel the four main ways to do this are to offer a product that can provide a health benefit to the consumer, is authentic, provides a pleasant taste, and is deliverable in a cost effective manner. We believe that we have succeeded with these products in all four ways."

Atalanta is the exclusive importer of Del Destino Ready to Eat Quinoa Salad and Ready to Eat Quinoa. For more information on these items, please visit www.atalantacorp.com or booth #1815 at the NRA Show, McCormick Place – Chicago, IL.

Press contact:
news@atalanta1.com

Atalanta Corporation Celebrates 70th Anniversary

January 05 2015

Elizabeth, NJ – Atalanta Corporation, a food importer specializing in cheese, charcuterie, grocery and seafood products, will celebrate their 70th year as a third generation family-operated business in early 2015.

Atalanta's success in the food industry began in 1945 importing Polish hams. The late Leon Rubin and Herbert Moeller incorporated Atalanta Trading Company in New York City looking to fill the void in the U.S. domestic food importing market. Much of Atalanta's early success was centered on key relations with the international community that garnered exclusive contracts with the imported meats and cheese markets. In 1970, the company rebranded into what is now Atalanta Corporation and in the late 1980s, their continued expansion in both product diversity and personnel prompted a move to its current headquarters in Elizabeth, New Jersey.

Today, Atalanta continues to operate as a "family" with four Gellert family members working in the business along with an additional 260 employees, "More than 70% of family-run businesses don't survive through the first generation, and 80% don't survive through the second generation. We are now on our third generation. That's a milestone." remarked Atalanta Corporation CEO George G. Gellert.

To ensure that the business continues to thrive, Atalanta places resilience and adaptability at the forefront of their business model while continuing to build strong relations with both customers and suppliers. George reflected on Atalanta's growth, "We started as a company that imported Polish hams and seafood, even beef and wood products, and we've diversified to thousands of products over the years." George's son Thomas, current vice president of Atalanta, follows, "70 years is significant. To hit this milestone means we have been able to adapt as business demanded. We have had to have flexibility and strength to navigate the ups and downs over these seven decades. Few family businesses have been able to achieve this. We have had hundreds of hardworking, dedicated employees that have helped us get here. Loyal customers, supportive suppliers have all contributed to our success."

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news@atalanta1.com

Atalanta Products Recognized by the Prestigious FABI Awards

March 11 2014

Elizabeth, NJ - The National Restaurant Association has announced its annual award recipients of the 2014 Food & Beverage Innovations Awards to be presented at the National Restaurant Association Restaurant, Hotel-Motel Show, with Atalanta receiving two top honors. As the exclusive importer, Atalanta will receive two 2014 FABI awards for its Pivetti Skura Nera Pizza Flour and Sweety Drop Peppers.

The FABI Awards recognize products that are unique, original and new to the foodservice market. Voted on by a diverse panel of foodservice professionals, the awards identify new products that allow operators to capitalize on today's consumer trends and support new profit opportunities.

Pivetti Skura Nera Pizza Flour is the newest product to offer innovation to the pizza and pasta industry. This distinct, black ash flour is produced by slow-roasted wheat, resulting in a hearty, toasted flavor, complemented by a deep smoky color. Dating as far back as the 18th century, Skura Nera was traditionally referred to as gran arso or "burnt grains", the remaining grains from the harvest that combined with the sun charred soil. Today, Skura Nera Pizza Flour presents an ideal taste and presentation for artisan style pizzas, pastas and breads.

Atalanta's Sweety Drop Peppers are sweet, little tear drop-shaped peppers with a brilliant red hue. This new and versatile pepper originated in the Amazon rainforest. Its sweet flavor and distinctive crunch is a colorful and unique topping for salads, pizzas or even baked goods.

Atalanta Corporation is proud to have Skura Nera Pizza Flour and Sweety Drop Peppers as part of its extensive line of award-winning products. Look for featured Atalanta items at this year's National Restaurant Association Show, Booth #2540, and the annual International Pizza Expo, Booth #347.

For more information about Atalanta Corporation, visit www.atalantacorp.com.

Press Contact:
news@atalanta1.com