Elizabeth, New Jersey— Great British Cheesemaker Belton Farm is excited to introduce a new branded range of six, regional British cheese. These cheeses are handcrafted by the skilled Belton Farm Cheesemakers who use free-range local milk from small family farms and pride themselves on their cheesemaking heritage and provenance. Their skills and knowledge were confirmed after defeating over 5,000 dairy entries to be crowned Supreme Champion at the 2018 International Cheese Awards held in Nantwich, Cheshire.
When asked about the partnership with Belton Farm, Thomas Gellert, President of Atalanta, stated, “As a 3rd generation family-owned business, we are honored to partner with Belton Farm, a 3rd generation family of cheesemakers. We respect and are humbled by their success- consistently winning international acclaimed awards and yet at the same time we understand their drive and passion for high quality care they put into every piece of cheese. We are proud to be associated with such a quality cheesemaker and are confident that our partnership will be a success!”
These are the new products on offer, available in a 6.3 oz pre-pack from the Belton Farm Great British Cheese Brand:
• Cheshire: Light and crumbly texture with subtle hints of fresh citrus
• Double Gloucester: Smooth texture with a creamy, buttery flavor
• Sage Derby: Creamy Derby cheese marbled with a delicate sage infusion
• Double Gloucester Onion and Chive: Smooth and buttery Double Gloucester infused with onion and chives
• Port Wine Derby: Creamy Derby cheese marbled with a delicate Port infusion
• Saxonshire: A delicious combination of the Brit’s five favorite regional cheese: Cheddar, Derby, Double Gloucester, Red Leicester and Cheshire layered to perfection - a true taste sensation
Commenting on the new launch Justin Becket, Managing Director, of Belton Farm, said, “The Belton Farm brand has been an established specialty cheese brand in the U.S. for over 25 years and is well known for its quality. This specially selected 6.3 oz pre-pack range gives customers choice and flexibility.”
Belton Farm, working alongside UK export partners Coombe Castle International, has joined forces with Atalanta Corporation to deliver their award-winning range of classic, contemporary and vat-made Great British Cheese to customers and consumers state-wide. The new Belton Farm cheese range will be available from early April as 6.3 oz (179g) retail pre-packs.
About Belton Farm
Owned since 1922 by the Beckett family, cheese has been made at Belton Farm for nearly a century. Located in the stunning Shropshire countryside just outside Whitchurch, Belton Farm is an independent family-run business which produces a comprehensive range of great tasting classic and contemporary Great British cheese. Cheese is stocked by leading retailers, specialist cheesemongers and delicatessens across the UK and also exported to many countries across the globe including USA, Canada, South Africa, Australia and Europe.
Elizabeth, New Jersey— In 2019, Swiss Chalet Fine Foods will become a division of Atalanta Corporation. Founded in 1945, Atalanta is the largest privately held food importer in the United States. Atalanta is a part of the Gellert Global Group, a third-generation family-owned business which consists of many of the leading North American food importing companies and has been involved in importing food products for over 100 years.
Swiss Chalet Fine Foods was founded by Hans and Claire Baumann in 1968 with the goal of bringing fine European and imported ingredients to the foodservice industry. Swiss Chalet has been a Gellert Global Group member company since 2007. Throughout its history, Swiss Chalet has been known to bring quality ingredients and specialty foods to chefs nationwide and is a key ally to foodservice operators and in-store bakeries to assist on upgrading their product offerings.
“The combination of Swiss Chalet Fine Foods and Atalanta will better enable us to be a part of more food experiences” says Tom Gellert, President of Atalanta.“We will leverage the strengths of both organizations—our people and our products- to achieve greater success.”
The move will further strengthen Swiss Chalet’s position as a top specialty ingredients supplier to the foodservice industry. Together with Swiss Chalet’s diverse portfolio and Atalanta’s highly respected standing, the company will be well equipped for long-term success. Atalanta plans to enhance its reach across various channels, such as national chain restaurants, retail, and manufacturing. The Gellert Global Group continues to grow and leverage its companies to better meet the needs of the food industry.
For more information on Swiss Chalet Fine Foods visit: www.scff.com
Bergen, Norway—Atalanta is celebrating numerous awards at the World Cheese Awards this month. A record-breaking 3,500 cheeses from six continents entered the awards, which took place at Bergen's
Grieghallen in Norway on November 2, 2018. A panel of 230 experts from 29 countries judged the competition.
(ELIZABETH, NJ)— BELTON FARM, a family-run cheesemaker in Shropshire, England, was crowned Supreme Champion
at this year’s International Cheese Awards on July 24th. At the Awards, 300 expert judges assessed 5,183 cheeses from 26
countries around the world. They named Belton Farm the 2018 International Cheese and Dairy Awards Supreme Champion
and awarded their Traditional Farmhouse Colored Cheshire the prestigious National Westminster Cup.
Belton Farm, imported by Coombe Castle—a longtime partner of Atalanta—is an exclusive product of Atalanta in the
U.S. John Rodger, Atalanta VP of Cheese and Specialty Deli, states,“Our team is very proud to have such a fine cheese and
company to work with, their innovation along with tradition are the same values that Atalanta is built on. It’s an amazing
Belton Farm has been handcrafting cheese since 1922. They use grass-fed milk from local farms within a 25-mile radius,
ensuring the highest standards of animal health and welfare. The cheesemakers source salt from the historic local
Cheshire salt mines to produce their classic and innovative British cheeses.
The Supreme Championship was one of the many awards Belton Farm won last week. Their Double Gloucester received
the Haughmond Trophy and the Chr Hansen Double Gloucester Cheese Trophy. Red Fox was awarded Best Label Design.
The Past Masters Award went to Vintage Red Fox, and the Cheese Company Trophy to Vintage White Fox. A number of
Belton Farm cheeses won Gold Awards: Vintage White Fox, Vintage Red Fox, Sage Derby, and Double Gloucester. White
Fox, Red Fox, and Vintage Red Fox also received Highly Commended recognition.
“Being awarded the Supreme Champion for our traditionally-made colored Cheshire cheese reflects our passion for
producing great tasting cheese,” says Justin Beckett, Managing Director of Belton Farm. “Here in Great Britain we have
some of the very best cheese made anywhere in the world.” Atalanta is proud to work with Belton Farm and to celebrate
their victory on the international stage.
Atalanta carries a wide range of Belton Farm products including the award winners. For more information please contact
Hannah Thompson, Atalanta Business Development Manager at email@example.com.
Elizabeth, NJ- Lenberg Farms and Celebrity™ Goat cheeses from Mariposa Dairy won multiple awards at the American
Cheese Society Competition and the International Cheese Awards in July 2018. Judges at the 35th annual American Cheese
Society Competition evaluated 1,966 entries from 200 producers in U.S., Canada, Columbia, Mexico, and Brazil on July 23–
24 in Pittsburgh, PA. In Cheshire, England, 300 expert judges assessed 5,183 cheeses from 26 countries around the world
at the International Cheese Awards on July 24th.
Atalanta is an exclusive partner with Mariposa Dairy, a premium cheese company in southern Ontario, Canada. Celebrity™
Goat Cheese is crafted from fresh goat cheeses from Mariposa Dairy’s own herd, which graze on a high-protein diet of
roasted soybeans for highest quality milk. Lenberg Farms is Mariposa's artisanal brand that features cheeses that include
aged—goat’s milk cheddar, and sheep’s milk cheeses.
At the International Cheese Awards, Lenberg Farms' Lindsay Bandaged Goat Cheddar received a silver award in the
bandaged cheddar category, a second silver in hard pressed cheeses, and a gold in Canadian goat cheeses. Celebrity™ Goat
with Cranberry and Cinnamon won a gold award for cheese with additives. Lenberg Farms' Zoey, a mixed milk (goat and
sheep) cheese with a salt hand-washed rind, scored a silver in the Canadian washed rind category. Lenberg Farms also
took home several awards in 2017 at the UK Nantwich Cheese Competition.
At the American Cheese Society Competition, Celebrity™ Goat Butter received second place. Lenberg Farms Zoey landed
in third place, as did Celebrity™ Goat and Sheep Milk Feta. “Lenberg Farms is such a unique collection of cheeses, and the
Celebrity™ Goat Cheese and Butter is crafted with the best quality milk... Mariposa Dairy is an impressive organization
who truly cares about its animals welfare, their farmers and their responsibility to the community, which reflects in their
product", said Vince Staiger, Atalanta Director of Business Development, who manages these brands. “We are proud to
bring these award-winner cheeses to the American market.”
Atalanta joins Mariposa Dairy in celebrating these meaningful and prestigious awards. For more information on these
cheeses please contact Vince Staiger, Atalanta Director of Business Development at firstname.lastname@example.org.
Elizabeth, NJ— De Medici Imports, a leader in taste education for the specialty food community, announced their partnership with renowned chocolate maker, AMEDEI TUSCANY as their exclusive importer today. De Medici Imports, known for connecting old-world artisan producers with American retailers and consumers, will debut the AMEDEI collection at the Summer Fancy Food Show on June 30-July 2, 2018 at New York City’s Javits Center, booth # 2336.
"We are thrilled to partner with Cecilia. Her passion, pride, and excellence of product are what we strive to bring to the American market," says Steve Kaufman, Vice President of De Medici Imports. Her reputation for making this superb chocolate is known to chocolate connoisseurs, and now we look forward to strategically expanding their market in both retail and foodservice channels."
Luigi Cigliano, CEO of AMEDEI comments on the relationship with De Medici, “AMEDEI has found the perfect partner in De Medici. We admire their market expertise, particularly with Italian imports, and regard them as authorities on how to properly translate our food, and our philosophy, to the American customer."
AMEDEI TUSCANY is located in the picturesque town of Pontedera, outside Pisa in the Tuscan countryside. There they craft the most beautiful chocolate using only the best cocoa—Trinitario & Criollo beans—and never use soy lecithin. Producing superior chocolate with great love and devotion, and by using genuine old-fashioned methods and antique machinery, this artisanal house is honored today as being one of the greatest of chocolate makers in the world.
“I believe De Medici will allow us to take our next step in the USA market. Over the past decade, AMEDEI chocolate has been beloved by Americans, and it is our wish that will continue with De Medici’s vast array of partners. Most of all, I appreciate their history of importing excellent Italian products, opening true artisan crafts to a wider audience,” states Luigi Cigliano, CEO of AMEDEI.
Cecilia Tessieri started AMEDEI TUSCANY in 1998 with her first bean-to-bar chocolate bar, Toscano Black 70%. AMEDEI is known for being one of the originators of small batch, direct trade, bean-to-bar chocolate. AMEDEI directly sources the beans from the most prestigious growers of cocao from small plantations in South America, Madagascar, Jamaica and the Caribbean Islands of Trinidad and Grenada. This allows AMEDEI to know precisely where their beans originate, establish the cocoa’s high quality and ensure that the growers are fairly compensated.
"We are proud to continue to hold the control of the whole process, from the bean to the end product. We select the other raw ingredients, like hazelnuts, almonds, and pistachios, and then we even roast these on our premises.” says Cecilia Tessieri, Founder of AMEDEI.
Six-time winner of the London Academy of Chocolate's prestigious "Golden Bean" award—more than any other chocolate producer—AMEDEI is a favorite of top chefs for its uncommon rich, creamy texture and complex, full-bodied flavor. The packaging alone is a work of art, designed by Tessieri's mother; the warm palette suggests there is something special inside. The retail collection ranges from bars to beautifully assorted pralines that provide small moments of pleasure. The Chef Selection (Food Service) is the absolute top quality for a chef’s creation.
Trying this fine chocolate is a must. Please stop by the De Medici booth #2336 or contact Maria Roemer, De Medici Business Development Manager at email@example.com for more information.
Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with the community on social media. The Fancy Food Show, the largest specialty food industry trade event in North America, will take place June 30 – July 2 in New York City’s Javits Center. Atalanta Booth #2340 will showcase these new merchandising initiatives throughout the show.
These programs were carefully developed to allow Atalanta’s partners to engage with their customers and collaborate with their brands and suppliers. Turnkey kits will help these prestigious and revered products from around the world gain more brand recognition in the US market. The promotions highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.
ELIZABETH, NJ— MIFROMA, a line of fine cheeses made in Switzerland and an exclusive supplier of Atalanta, has developed three new retail programs to build brand awareness. Mifroma sources the best cheeses from all Swiss regions, including diverse varieties made with different milk types. Their cheeses reflect the best craftsmanship through taste and texture, show character and tell a story.
These new programs will build excitement for Fondue, Raclette and Premium Gruyere, as well as help educate consumers and create buzz.
Atalanta will conduct a Charcuterie Guided Tasting at the International Dairy Deli Bakery Association Show (IDDBA). From June 10-12 in New Orleans.
(ELIZABETH, NJ)— De Medici Imports and Atalanta are proud to announce that three of their products received 2018 Sofi Awards from the Specialty Food Association. De Medici’s Villa Manodori Dark Cherry Balsamic Vinegar of Modena won the gold award for Vinegar. Mandranova Cerasuola Extra Virgin Olive Oil was the silver winner for Olive Oil. Since 1993, De Medici’s collection of extra virgin olive oils and vinegar have been recognized by the Specialty Food Association over 14 times. In the Granola and Cereal category, Atalanta’s Agribosco Organic Italian 10 Minute Farro received the gold award.
For more than 45 years, the Sofi Awards have honored and advanced culinary excellence and creativity. “Sofi” stands for “specialty outstanding food innovation” and the Awards represent the best of the best in the specialty food industry. With over 2,600 entries this year, this accomplishment is a true testament of the quality of the winning products.
Villa Manodori Dark Cherry Balsamic Vinegar of Modena, the gold winner for Vinegar, is 3 Michelin-starred Chef Massimo Bottura’s prized balsamic, aged 9 years in Vignola cherry wood. It follows the same traditional methods of production and careful aging that have been used for centuries by Modenese families. The vinegar is rich, sweet, tart and beautifully balanced. This is the third time a Villa Manodori Vinegar has been recognized with a Sofi award.
Mandranova Cerasuola Extra Virgin Olive Oil was awarded silver for Olive Oil. Hand-picked in mid-September to the beginning of October, this oil is made from the Mandranova farm’s Cerasuola olives and extracted immediately after harvest. It’s a medium fruity olive oil with notes of almond, aromatic herbs and a hint of spice. It has a beautiful golden-green hue. Mandranova also received a Sofi award in 2015 for their Nocellara Extra Virgin Olive Oil.
Agribosco Organic Italian 10 Minute Farro received the gold for Granola and Cereal. Farro is an ancient grain that has been an Italian favorite for centuries. The unmodified USDA organic grains cook in only 10 minutes. Quality control is in strict accordance with the Consortium Agrobiologico Agribosco, which comprises over 180 organic farms in Umbria, Le Marche, Lazio, Tuscany, Molise and Puglia.
Atalanta and De Medici will be highlighting these award-winning products at the Summer Fancy Food Show in New York, June 30- July 2, 2018. Atalanta booth # 2340 | De Medici booth # 2336
(ELIZABETH, NJ)— Awarded Best Of Class in the 2018 World Championship Cheese Contest, Mifroma Switzerland Swiss Cheese, produced exclusively by Käserei Neuenschwander AG, scored an impressive 98.25 out of 100 in the Rindless Swiss Style category.
The Käserei Neuenschwander cheese dairy, a family run company managed by second and third generation cheesemakers Ernst, Thomas and Marc Neuenschwander, has a history that dates back more than 150 years. Rooted in the authentic tradition of cheese production and coupled with great innovativeness, the Neuenschwander philosophy is simply stated as “tradition meets innovation.”
Thomas Gellert, President of Atalanta, stated, “This single source Swiss Cheese is a product that we are proud to stand behind. Mifroma brings the best of Switzerland to the US market, and Switzerland Swiss Cheese is a perfect example of that.”
The World Championship Cheese Contest was held March 6-8, 2018. Started in 1957, it is the largest technical cheese, butter, and yogurt competition in the world. This year, a team of 56 internationally renowned judges technically evaluated a record-setting 3,402 cheese entries from 26 countries and 32 states over the three-day event held in Madison, Wisconsin.
Available in both retail and bulk forms, Mifroma Switzerland Swiss Cheese is RBST and hormone free. Crafted with pasteurized part skim milk from cows that are fed only grass and hay, the flavor is mild and creamy – ideal for cooking, shredding, slicing, or as a healthy protein-rich snack.
(ELIZABETH, NJ)—Atalanta is proud to announce that three of their products have received the 2018 Food and Beverage Awards (FABI) from the National Restaurant Association®. MENU was recognized for its flavorful and on-trend Dorati semi-dried cherry tomatoes and Shakshuka sauce. Caffè Vergnano was honored for their innovative Compostable Espresso Capsules. This is Atalanta’s seventh award in the last four years.
The Gellert Global Group is proud to announce the acquisition of two business units from Schratter Foods. Anco Fine Cheese will strengthen our position as a leading cheese importer. Corman Ship Supplies will better position Swiss Chalet the rapidly growing Cruise Line sales channel.
Elizabeth, NJ- Atalanta took home 6 ribbons at the 2015 American Cheese Society Competition, including two for First Place. Hosted in Providence, Rhode Island on July 31, 2015, the ACS held one of the biggest events of its kind, featuring 1,600+ American artisan and specialty cheeses. 267 companies submitted 1 ,779 products for the judging & competition.
Elizabeth, NJ – Gellert Global Group’s Chairman and CEO, George Gellert and family announced an endowment for the Department of Food Science at Cornell University – Ithaca, NY.
Atalanta Corporation will debut a new line of Switzerland Specialty cheeses from Mifroma at the Specialty Food Association’s Summer Fancy Food Show in New York, NY, this June.
Elizabeth, NJ - The Gellert Global Group has announced the opening of their new 204,000 square foot warehouse located in Carson, California. The Group consists of leading North American food importing companies and has been involved in importing food products for nearly 100 years.
Atalanta Corporation has received two honors for its Del Destino Ready to Eat Quinoa Salad and the Del Destino Ready to Eat Quinoa trays at this year’s Food and Beverage Innovations Awards. The 2015 FABI Awards will be presented at the National Restaurant Association Restaurant Show May 16-19 in Chicago, IL.
Atalanta Corporation, a food importer specializing in cheese, charcuterie, grocery and seafood products, will celebrate their 70th year as a third generation family-operated business in early 2015.
The National Restaurant Association has announced its annual award recipients of the 2014 Food & Beverage Innovations Awards to be presented at the National Restaurant Association Restaurant, Hotel-Motel Show, with Atalanta receiving two top honors. As the exclusive importer, Atalanta will receive two 2014 FABI awards for its Pivetti Skura Nera Pizza Flour and Sweety Drop Peppers.
Toschi Amarena Cherries are the perfect garnish for a classic cocktail-The Old Fashioned. In November Toschi was one of the sponsors of Old Fashion Week which is a global celebration of cocktailing. Let's continue the celebration with this classic cocktail and must-have garnish, Toschi Amarena Cherries.
Produced since 1115 in the area surrounding the small village of Gruyére in Western Switzerland, this prized cheese is still made in local dairies according to the original traditional recipe. Atalanta has developed a recipe booklet based on Modern Food recipes featuring Mifroma Premium Gruyére, ask your Atalanta Sales Representative about our merchandising program.
Agribosco Organic Italian 10 Minute Farro won a gold award from the Speciality Food Association. And it's no wonder: the ancient whole grain is versatile, nutritious, and downright delicious. It's been a staple of Italian cuisine for centuries. Ours is USDA organic and cooks in only 10 minutes!
Atalanta Corporation is a food importer specializing in cheese, charcuterie, deli meat, grocery and seafood products from around the world. Founded in 1945, Atalanta is the largest privately held food importer in the United States. Our product range has the versatility to meet the requirements of every market, from commodity to specialty.
The ancient Greeks revered the goddess Atalanta for her prowess as a hunter and the swiftness in which she acted. Our founders took this name for our company to emulate both her resourcefulness and ability to provide. Today, we pride ourselves in providing our customers, suppliers and partners the best possible service with speed and efficiency.
Our website features items from some of the most prestigious and revered brands from around the world. Whether it is our selection of gourmet cheeses, artisan charcuterie, specialty grocery, or our extensive line of gourmet Mediterranean items, this site will serve in understanding the vast capabilities at Atalanta.
We pride ourselves in building relationships with our customers and suppliers to create long-lasting partnerships, welcome and thank you for visiting atalantacorp.com.