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ATALANTA CHEESES SWEEP THE WORLD CHEESE AWARDS WITH MULTIPLE WINS

Bergen, Norway—Atalanta is celebrating numerous awards at the World Cheese Awards this month. A record-breaking 3,500 cheeses from six continents entered the awards, which ... more →

ATALANTA CHEESES SWEEP THE WORLD CHEESE AWARDS WITH MULTIPLE WINS

November 15 2018

Bergen, Norway—Atalanta is celebrating numerous awards at the World Cheese Awards this month. A record-breaking 3,500 cheeses from six continents entered the awards, which took place at Bergen's
Grieghallen in Norway on November 2, 2018. A panel of 230 experts from 29 countries judged the competition.

From our Dutch supplier Beemster, Beemster Classic was awarded Super Gold. Aged for 18 months, it is considered the quintessential Dutch cheese throughout Holland. The designation puts it in the company of
only 78 cheeses considered the very best in the world.

Paradiso Reserve (called Beemster 30+ Oud in European markets) received a Gold Award. The rich, sweet Italian-style cheese is made from fresh North Holland cow's milk that graze freely on the grasses of the
Beemster Polder. Beemster Goat, crafted from the milk of goats raised by Beemster member farmers, also scored Gold. Royaal Grand Cru by Beemster, a full-bodied, robust cheese studded with crystals and aged
for 12 months, won Silver. A Bronze Award went to Beemster XO, a firm, crumbly wheel renowned for its rich flavors of butterscotch and whiskey. Beemster XO is aged for more than two years.

"Along with the World Cheese Championships in Wisconsin, the World Cheese Awards are the most important cheese competition in the world," says Marcel Vantuyn, Beemster's Managing Director. "The
awards are an endorsement of the hard work we do every day. It starts with how the farmers tend to their fields and their dairy cows, then continues to the unique process that our cheesemakers use to make our
cheese. From beginning to end, we do everything in-house to make sure our cheese is perfect. It's very nice to be recognized for our vertical integration, dedication, and commitment."

From Italy, Perenzin Bufala al Glera won Super Gold, the World Class Award's highest distinction. Bufala al Glera is crafted in Italy's Veneto region with buffalo milk flavored with wine from Glera grapes.
Arrigoni Formaggi, a renowned cheesemaker in Northern Italy, also received a Super Gold for Erborinato, a rich blue cheese from Novara region with a rind coated in coffee. Arrigoni's Taleggio DOP, a soft cheese
with ancient origins, took home Gold.

Two more cheeses won Gold awards: Piave Vecchio Selezione Oro, a DOP protected cow's milk cheese produced in the Dolomites area of Belluno, Veneto and aged for over a year; and Carpenedo Basajo, a
creamy Italian blue cheese made from raw sheep's milk and aged in Passito white wine.

Grana Padano Oro del Tempo, made by Agriform and aged for over 20 months, was awarded Silver in its category. (The same cheese won the gold medal at the regional contest Caseus Veneti.) Vento d'Estate,
a cheese aged in oak barrels under a blanket of hay, also won Silver. Bronze awards went to Perenzin Montasio Stravecchio, a tangy, bright cow's milk cheese, and Capra al Traminer, a goat's milk cheese
matured in Traminer grapes.

"The World Cheese Awards has become the "World Cup" for cheese and cheese producers. The variety of cheeses and the quality of the products that I was honored to judge were outstanding," says Andrea
Berti, Director of Business Development at Atalanta. "It was a great experience to be part of an extremely professional organization and I am proud of our suppliers that are recognized for their superior products!
I am looking forward to the next edition in Italy."

Judges evaluated the rind and paste of each cheese, as well as its color, texture, consistency and most importantly, flavor. A truly global cheese event, the World Cheese Awards has been bringing together
cheesemakers, retailers, buyers, cheese-lovers and food journalists worldwide for over three decades. The 2018 World Cheese Awards was part of a brand-new festival, Matnasjonen Norge, in partnership with
HANEN, an organization promoting the best that the Norwegian countryside has to offer. Congratulations to the winners from around the world.


View File:
Press Release Atalanta Cheeses Win at the World Cheese Awards

ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

(ELIZABETH, NJ)— BELTON FARM, a family-run cheesemaker in Shropshire, England, was crowned Supreme Champion
at this year’s International Cheese Awards on July 24th. ... more →

ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

August 06 2018


View File:
ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

ATALANTA’S LENBERG FARMS AND CELEBRITY™ GOAT WIN AT THE AMERICAN CHEESE SOCIETY AND THE INTERNATIONAL CHEESE & DAIRY AWARDS

Elizabeth, NJ- Lenberg Farms and Celebrity™ Goat cheeses from Mariposa Dairy won multiple awards at the American
Cheese Society Competition and the International Cheese ... more →

ATALANTA’S LENBERG FARMS AND CELEBRITY™ GOAT WIN AT THE AMERICAN CHEESE SOCIETY AND THE INTERNATIONAL CHEESE & DAIRY AWARDS

August 06 2018

AMEDEI TUSCANY, the luxury Italian Chocolate Maker, joins De Medici’s Brand Portfolio

Elizabeth, NJ— De Medici Imports, a leader in taste education for the specialty food community, announced their partnership with renowned chocolate maker, AMEDEI TUSCANY ... more →

AMEDEI TUSCANY, the luxury Italian Chocolate Maker, joins De Medici’s Brand Portfolio

June 28 2018

INTRODUCING NEW RETAIL PROGRAMS

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with ... more →

INTRODUCING NEW RETAIL PROGRAMS

June 18 2018

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with the community on social media. The Fancy Food Show, the largest specialty food industry trade event in North America, will take place June 30 – July 2 in New York City's Javits Center. Atalanta Booth #2340 will showcase these new merchandising initiatives throughout the show.

These programs were carefully developed to allow Atalanta's partners to engage with their customers and collaborate with their brands and suppliers. Turnkey kits will help these prestigious and revered products from around the world gain more brand recognition in the US market. The promotions highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.

"We have such wonderful partnerships with our suppliers. Together we research and develop creative campaigns that will engage retailers and customers alike." says Marissa DeMaio, Director of Marketing at Atalanta. "Our goal is to create interest and education around delicious product from our key brands." The following promotions will be fully merchandised at Atalanta Booth #2340 during the Fancy Food Show. They will be available to retailers starting in July 2018. BEEMSTER® Go Dutch Promotion was created to empower deli managers and field merchandisers to engage with their customers.

The Go Dutch merchandising kit includes a cleverly designed recipe booklet and pairing cards, perfect for handing out at demos to educate customers. A wire-frame display comes with cards that provide flavor profiles for the nine BEEMSTER Premium Cheeses in the collection, plus aprons and fun Go Dutch pins. Retailers can participate in a display contest with a cash reward.

BEEMSTER will also reach their consumers through social media, geo-targeting areas where this promotion is launched in-store, and enticing customers with giveaways.

MIFROMA How Do You Fondue? A twist on traditional fondue, MIFROMA introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in, date night and more. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and MIFROMA will also launch the video campaign on their social media platforms.

Perfectly PIAVE focuses on consumer awareness and product knowledge of the artisanal cheese. This turnkey kit provides a customer giveaway of a PIAVE branded grater, recipe booklets, a counter card and a branded apron for deli managers. This program will also support retailers' options on advertising contributions, a display contest, or coupon redemption. PIAVE is a PDO cheese offered in five different age profiles ranging from fresh to extra aged.Each PIAVE cheese is crafted with milk from Bruna Alpina, Pezzata Rossa and other local cows that graze on the mountain pastures of the magnificent Dolomites.

For more information on these programs contact Dean Cohagan, Atalanta Director of Retail Sales at dcohagan@atalanta1.com or visit Atalanta booth # 2340 at the Fancy Food Show | June 30 – July 2 in New York City's Javits Center. 

ATALANTA AND MIFROMA PARTNER TO INTRODUCE NEW CONSUMER FOCUSED RETAIL PROGRAMS

ELIZABETH, NJ— MIFROMA, a line of fine cheeses made in Switzerland and an exclusive supplier of Atalanta, has developed three new retail programs to build brand awareness. ... more →

ATALANTA AND MIFROMA PARTNER TO INTRODUCE NEW CONSUMER FOCUSED RETAIL PROGRAMS

June 12 2018

How Do You Fondue? will premiere at the Summer Fancy Food Show in New York City June 30 – July 2. A twist on traditional Fondue, Mifroma introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in and even a play date. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and Mifroma will also launch the video campaign on their social media platforms.

The Melting Hearts Campaign launched at the Winter Fancy Food Show in San Francisco and is currently available to retailers. This turnkey kit supports retailers in telling the story of Raclette cheese, a traditional Swiss mountain cheese. Raclette's popularity has taken off with US consumers in the last year. Participating retailers will receive a demo kit, which includes a Mifroma Raclette Grill, Melting Heart recipe booklets and a counter card. The program also supports our retailers with ad contribution, demo support and a deli manager contest.

Premium Gruyere materials will highlight Switzerland's most beloved cheese. Atalanta has developed a counter card and recipe booklet to help support the sale for Gruyere, a major focus for Mifroma and most of our retailers. Produced since 1115 in the area surrounding the small village of Gruyere in Western Switzerland, this prized cheese is still made in local dairies according to the original traditional recipe.

These promotions are currently available and will be on display at the Summer Fancy Food Show. For more information, contact your Atalanta Sales Representative or visit Booth #2340 at the show.

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