Press

Stay up-to-date with our latest press and announcements.

ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

(ELIZABETH, NJ)— BELTON FARM, a family-run cheesemaker in Shropshire, England, was crowned Supreme Champion
at this year’s International Cheese Awards on July 24th. ... more →

ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

August 06 2018


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ATALANTA’S EXCLUSIVE PARTNER BELTON FARM TRIUMPHS AT THE INTERNATIONAL CHEESE & DAIRY AWARDS

ATALANTA’S LENBERG FARMS AND CELEBRITY™ GOAT WIN AT THE AMERICAN CHEESE SOCIETY AND THE INTERNATIONAL CHEESE & DAIRY AWARDS

Elizabeth, NJ- Lenberg Farms and Celebrity™ Goat cheeses from Mariposa Dairy won multiple awards at the American
Cheese Society Competition and the International Cheese ... more →

ATALANTA’S LENBERG FARMS AND CELEBRITY™ GOAT WIN AT THE AMERICAN CHEESE SOCIETY AND THE INTERNATIONAL CHEESE & DAIRY AWARDS

August 06 2018

AMEDEI TUSCANY, the luxury Italian Chocolate Maker, joins De Medici’s Brand Portfolio

Elizabeth, NJ— De Medici Imports, a leader in taste education for the specialty food community, announced their partnership with renowned chocolate maker, AMEDEI TUSCANY ... more →

AMEDEI TUSCANY, the luxury Italian Chocolate Maker, joins De Medici’s Brand Portfolio

June 28 2018

INTRODUCING NEW RETAIL PROGRAMS

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with ... more →

INTRODUCING NEW RETAIL PROGRAMS

June 18 2018

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with the community on social media. The Fancy Food Show, the largest specialty food industry trade event in North America, will take place June 30 – July 2 in New York City's Javits Center. Atalanta Booth #2340 will showcase these new merchandising initiatives throughout the show.

These programs were carefully developed to allow Atalanta's partners to engage with their customers and collaborate with their brands and suppliers. Turnkey kits will help these prestigious and revered products from around the world gain more brand recognition in the US market. The promotions highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.

"We have such wonderful partnerships with our suppliers. Together we research and develop creative campaigns that will engage retailers and customers alike." says Marissa DeMaio, Director of Marketing at Atalanta. "Our goal is to create interest and education around delicious product from our key brands." The following promotions will be fully merchandised at Atalanta Booth #2340 during the Fancy Food Show. They will be available to retailers starting in July 2018. BEEMSTER® Go Dutch Promotion was created to empower deli managers and field merchandisers to engage with their customers.

The Go Dutch merchandising kit includes a cleverly designed recipe booklet and pairing cards, perfect for handing out at demos to educate customers. A wire-frame display comes with cards that provide flavor profiles for the nine BEEMSTER Premium Cheeses in the collection, plus aprons and fun Go Dutch pins. Retailers can participate in a display contest with a cash reward.

BEEMSTER will also reach their consumers through social media, geo-targeting areas where this promotion is launched in-store, and enticing customers with giveaways.

MIFROMA How Do You Fondue? A twist on traditional fondue, MIFROMA introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in, date night and more. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and MIFROMA will also launch the video campaign on their social media platforms.

Perfectly PIAVE focuses on consumer awareness and product knowledge of the artisanal cheese. This turnkey kit provides a customer giveaway of a PIAVE branded grater, recipe booklets, a counter card and a branded apron for deli managers. This program will also support retailers' options on advertising contributions, a display contest, or coupon redemption. PIAVE is a PDO cheese offered in five different age profiles ranging from fresh to extra aged.Each PIAVE cheese is crafted with milk from Bruna Alpina, Pezzata Rossa and other local cows that graze on the mountain pastures of the magnificent Dolomites.

For more information on these programs contact Dean Cohagan, Atalanta Director of Retail Sales at dcohagan@atalanta1.com or visit Atalanta booth # 2340 at the Fancy Food Show | June 30 – July 2 in New York City's Javits Center. 

ATALANTA AND MIFROMA PARTNER TO INTRODUCE NEW CONSUMER FOCUSED RETAIL PROGRAMS

ELIZABETH, NJ— MIFROMA, a line of fine cheeses made in Switzerland and an exclusive supplier of Atalanta, has developed three new retail programs to build brand awareness. ... more →

ATALANTA AND MIFROMA PARTNER TO INTRODUCE NEW CONSUMER FOCUSED RETAIL PROGRAMS

June 12 2018

How Do You Fondue? will premiere at the Summer Fancy Food Show in New York City June 30 – July 2. A twist on traditional Fondue, Mifroma introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls' night in and even a play date. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and Mifroma will also launch the video campaign on their social media platforms.

The Melting Hearts Campaign launched at the Winter Fancy Food Show in San Francisco and is currently available to retailers. This turnkey kit supports retailers in telling the story of Raclette cheese, a traditional Swiss mountain cheese. Raclette's popularity has taken off with US consumers in the last year. Participating retailers will receive a demo kit, which includes a Mifroma Raclette Grill, Melting Heart recipe booklets and a counter card. The program also supports our retailers with ad contribution, demo support and a deli manager contest.

Premium Gruyere materials will highlight Switzerland's most beloved cheese. Atalanta has developed a counter card and recipe booklet to help support the sale for Gruyere, a major focus for Mifroma and most of our retailers. Produced since 1115 in the area surrounding the small village of Gruyere in Western Switzerland, this prized cheese is still made in local dairies according to the original traditional recipe.

These promotions are currently available and will be on display at the Summer Fancy Food Show. For more information, contact your Atalanta Sales Representative or visit Booth #2340 at the show.

ATALANTA HOSTS A CHARCUTERIE GUIDED TASTING AT THE IDDBA 2018

Atalanta will conduct a Charcuterie Guided Tasting at the International Dairy Deli Bakery Association Show (IDDBA). From June 10-12 in New Orleans. ... more →

ATALANTA HOSTS A CHARCUTERIE GUIDED TASTING AT THE IDDBA 2018

May 31 2018

(ELIZABETH, NJ)— On Sunday, June 10 at 4:00 p.m., Atalanta will conduct a Charcuterie Guided Tasting at the International Dairy Deli Bakery Association Show (IDDBA). From June 10-12 in New Orleans, over 10,000 buyers, merchandisers and executives and 800 exhibitors will gather to get fresh ideas and concepts, explore new products and network at the annual show.

The Charcuterie Guided Tasting will take place at the Show & Sell Center. Business Development Manager Emil Rufolo will host the tasting along with two of our expert suppliers: Paolo Tanara, Owner and President of Tanara Giancarlo Spa, and Miguel Divasson, CEO and Founder of Alimentias. Participants will learn about the following items and enjoy a guided tasting. Products will include Tanara Prosciutto di Parma DOP, crafted in the Italian hills around Parma, where it's prepared according to traditional methods, and Recla Speck PGI produced in Alto Adige region, smoked and rubbed with spices. The tasting will also include El Cerro Jamon Serrano, presented by Miguel Divasson for Spanish Charcuterie, an everyday cured ham crafted from Spanish white pigs, as well as COVAP Jamon Iberico, Spain's beloved cured ham from rare Iberico black pigs. Participants will experience wonderful, unique flavors, learn about the methods of preparing these charcuterie staples and discover quality items at different price points.

"At Atalanta it is our vision to be part of every food experience," says Marissa DeMaio, Director of Atalanta Marketing, "and it starts with educating our industry partners on the wonderful product offerings from our vast portfolio." We hope you join us at the Atalanta Charcuterie Guided Tasting. Visit Atalanta at booth #4801 to see our newest specialty products.

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